Effective date: 1 January 2026
Last updated: 1 January 2026
Legal
Cookie Policy
This Cookie Policy explains how RoasLab Media uses cookies and similar technologies across the website.
01. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to give website operators information about how their site is used.
Cookies can be session cookies, which are temporary and deleted when you close your browser, or persistent cookies, which remain on your device for a set period of time or until you delete them manually. Cookies can be set either by the website you are visiting (first-party cookies) or by third-party services integrated into that website (third-party cookies).
In addition to cookies, we may also use similar technologies such as web beacons, pixels, local storage objects, and scripts for similar purposes. References to "cookies" in this policy encompass all such similar tracking technologies.
This Cookie Policy forms part of our Privacy Policy and should be read in conjunction with it. We are required under the EU ePrivacy Directive and the GDPR to obtain your informed consent before placing non-essential cookies on your device. You can manage your preferences at any time through our cookie consent panel.
02. Why We Use Cookies
- To ensure the basic functionality of our website, including navigation, form submission, and security measures.
- To remember your preferences and settings across visits, improving your experience.
- To analyse how visitors use our website so that we can improve its structure, content, and performance.
- To measure the effectiveness of our advertising campaigns and understand which channels drive traffic to our site.
- To support remarketing and retargeting activities, enabling us to show relevant advertisements to previous website visitors on third-party platforms such as Google and Meta.
- To comply with applicable advertising platform policies, including conversion tracking requirements.
03. Types of Cookies We Use
Strictly Necessary Cookies — These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences or filling in forms. You cannot opt out of these cookies as the site cannot function without them.
Analytics Cookies — These cookies allow us to count visits and understand how visitors interact with our website. The information collected is aggregated and anonymous. We use this data to improve the website experience. You may opt out of analytics cookies without affecting your ability to use the site.
Marketing Cookies — These cookies are set by our advertising partners to build a profile of your interests and to show relevant advertisements on other platforms. They work by uniquely identifying your browser. You may opt out of marketing cookies at any time.
04. Cookie Details
The following table provides details of the cookies used on our website:
| Cookie Name | Provider | Type | Purpose | Duration |
|---|---|---|---|---|
| cookie_consent | primesetltd.com | Essential | Stores your cookie preferences | 1 year |
| _ga | Google Analytics | Analytics | Distinguishes users and sessions | 2 years |
| _ga_* | Google Analytics 4 | Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Analytics | Distinguishes users within 24 hours | 24 hours |
| _gcl_au | Google Ads | Marketing | Conversion tracking | 90 days |
| _fbp | Meta (Facebook) | Marketing | Ad tracking and audience building | 90 days |
| IDE | Google DoubleClick | Marketing | Ad optimisation and delivery | 13 months |
05. Third-Party Cookies
Some cookies on our website are placed by third-party services. We do not control these cookies and they are governed by the privacy policies of the respective third parties.
The key third-party providers whose cookies may be present on our website include:
- Google LLC — for Google Analytics, Google Ads conversion tracking, and Google Tag Manager. Privacy Policy: https://policies.google.com/privacy
- Meta Platforms Ireland Limited — for Meta Pixel used in advertising and audience creation. Privacy Policy: https://www.facebook.com/privacy/policy
These third parties may use the data collected through their cookies for their own purposes, including personalised advertising. We do not have control over cookies set by third parties beyond our consent management configuration.
06. Managing Your Preferences
- Cookie consent panel — available in the footer of our website to update preferences at any time.
- Browser settings — you can block or delete cookies via your browser settings. Note that disabling essential cookies may affect functionality.
- Google Analytics opt-out — https://tools.google.com/dlpage/gaoptout
- Google Ads settings — https://adssettings.google.com
- Meta ad preferences — https://www.facebook.com/adpreferences
Withdrawing consent for non-essential cookies does not affect the lawfulness of prior processing. Strictly necessary cookies cannot be disabled.
07. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our services.
Any material updates will be communicated on our website, and where required, we will request updated consent.
We encourage you to review this page periodically.
08. Contact
If you have any questions about this Cookie Policy, please contact us:
RoasLab Media
Pavlou Nirvana 4, Alpha Tower, 1st Floor, Office 13,
3021 Limassol, Cyprus
Email: [email protected]